MAKE DATA-DRIVEN ADVERTISING DECISIONS WITH CONFIDENCE
DataSuite empowers you to make confident decisions in the cookieless era—by breaking down data silos, unifying your customer intelligence, and unlocking actionable insights. Gain unprecedented visibility into the metrics that truly drive your business growth.
Leading DTC Brands Trust DataSuite to Unlock Growth in the Cookieless Era
Regain Lost Visibility. Accelerate Growth.
By integrating data, identity, analytics, and activation capabilities into one platform, DataSuite provides the foundation and actionable insights needed to drive your omni-channel strategies.
Restore Lost Signals
X-Ray Tag rebuilds customer recognition and marketing signals disrupted by the loss of third-party cookies and identifiers.
- Persistent ID recognizes customers across devices without cookies
- Direct integrations rebuild data connections with advertising platforms
- Consented data sharing maintains signals for targeting and personalization
By treating your paid mix as an integrated ecosystem, we drive holistic improvements in ROI.
Break Down Date Silos for a Complete Customer View
The Tier 11 Customer Cloud combines your data and creates complete customer profiles.
- Connects online and offline data sources into integrated profiles
- Analyzes behavior through segmentation, journey mapping, and predictive analytics
- Activates audiences based on cohort profiles for superior targeting
With unified customer intelligence, you can deeply understand each customer’s unique journey and tailor your omni-channel strategies to drive predictable growth.
Optimize Confidently with Advanced, Multi-Touch Attribution
Tier 11 Analytics provides unprecedented visibility into attribution across touchpoints—empowering data-driven optimization.
- Multi-touch modeling gives a complete view of marketing performance
- Granular analysis accurately allocates credit across touchpoints
- Closed-loop optimization refines campaigns based on insights
Advanced attribution enables you to make confident decisions and continuously innovate your strategies based on what your customers are doing across channels.
Streamline Your MarTech Stack
DataSuite integrates tag management, CDP, and analytics capabilities into one rapidly deployable platform.
- Consolidates MarTech stack into a single solution
- Deploys rapidly without lengthy IT projects or custom development
By simplifying your stack, DataSuite enables you to be nimble and responsive to market changes, focusing on driving growth rather than managing disparate tools.
Protect Your Brand and Build Trust with Responsible Data Practices
DataSuite establishes guardrails through its privacy and compliance capabilities—ensuring ethical data practices.
- Built to collect, manage, and activate data in line with evolving regulations
- Embeds capabilities like consent management and data minimization
- Reduces compliance risks and builds consumer trust
By prioritizing responsible data practices, DataSuite helps you maintain brand integrity and foster long-term customer relationships built on trust.
DataSuite™ was built with your entire marketing team in mind
From strategic planning to execution and analysis, DataSuite provides the insights and capabilities needed to align your teams and optimize your Conversion Engine.
Marketing Leaders
DataSuite provides the customer intelligence and activation capabilities you need to take part in the next evolution of digital marketing. Optimize your marketing ROI and confidently lead your team into the cookieless era with a unified data ecosystem.
Performance Marketers
X-Ray Tag restores customer identity with privacy-first, consented data sharing—empowering you to enhance attribution, personalize experiences, and drive unprecedented growth in the post-cookie world. Focus on what you do best: creating omni-channel campaigns that engage and convert.
Analytics Teams
Customer Cloud offers the unified data foundation required for clear attribution and granular insight into the complete customer journey. Break down silos, uncover actionable insights, and enable your team to make data-driven decisions with confidence.
How DataSuite Powers Your Conversion Engine
DataSuite offers an integrated approach to data collection, customer profiling, predictive marketing, and attribution—simplifying your marketing stack and providing the insights needed to optimize your Conversion Engine.
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Step 1: Collect Consented Data Across Touchpoints
The X-Ray Tag captures consented behavioral data across all customer interactions, both online and offline. This ensures you have a complete view of each customer's journey while respecting their privacy preferences. -
Step 2: Unify Data into Comprehensive Customer Profiles
Data flows into the Tier 11 Customer Cloud where it's compiled into unified customer profiles. This breaks down data silos and provides a holistic understanding of each customer's behavior, preferences, and value. -
Step 3: Predict Customer Behavior and Optimize Experiences
Leverage advanced analytics and machine learning to predict customer behavior, identify high-value segments, and optimize experiences across touchpoints. This enables you to deliver the right message to the right customer at the right time. -
Step 4: Attribute Performance and Continuously Optimize
Use multi-touch attribution to understand the impact of each touchpoint on customer behavior and business outcomes. Continuously optimize your strategies based on these insights to drive incremental improvements in your Conversion Engine.
Ready to Fuel Your Conversion Engine with DataSuite?
By integrating data collection, customer profiling, predictive marketing, and attribution capabilities into a single platform, DataSuite provides the foundation and insights you need to deliver omni-channel experiences that drive business impact.
